frustrated flâneur | shameless sybarite | art junkie | intrepid collector | pariah extraordinaire

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LV + Edun ♥ Africa
the Mothership

besides Prada's Edward the robot and the LV USB key holder which i think are just too good to pass, im not inclined to
adding extra ornaments on my bags. but i feel that this would be another exception:

the Masaï bag charm

created in collaboration with Edun, a lifestyle fashion brand of organic, ethically made products founded by Ali Hewson and Bono, this distinct bag charm consist of 13 handcrafted ebony and bone spikes, some inlaid in the luxury brand's signature quatrefoils plus a disc bearing the LV monogram. included is a brass tag etched with this year's LV Core Values ad campaign slogan "Every journey began in Africa" which also stars the celebrity couple.

these charms are produced in co-operation with Made, a fair trade brand of jewellery and accessories expertly finished by craftspeople in Kenya, essentially making this bag charm Louis Vuitton's very first "made in Africa" product.
when the luxury goods behemoth LVMH (Moët Hennessy • Louis Vuitton S.A) took a 49% ownership stake in Edun last year, it has also taken on the label’s mission of eradicating poverty through sustainable enterprise in Africa. a percentage of the sale of each AU$665 Masaï bag charm and the new Monogram Révélation Keepall 45 (price on application) in brown debossed & implanted leather - a technique echoing traditional African scarification practices - will go towards TechnoServe in Africa for the Conservation Cotton Initiative, a charity Ms Hewson created in 2005.

in conjunction with the ad campaign and the charity support, an exhibit of African contemporary art alongside Edun RTW creations entitled “Africa Rising” will open opposite Louis Vuitton’s head offices in Paris, on the rue du Pont-Neuf between October 5 – 17.

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i've already listed my kidney and part of my liver on Craigslist. ;-P

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